Broadening Our Brands: The Evolution of a Bicycle Shop.
For over 165 years, Pearson has been a name synonymous with quality, craftsmanship, and deep expertise in the cycling industry. From its humble beginnings as a small bike shop, Pearson has evolved into a leading name in performance cycling, combining tradition with cutting-edge innovation.
The latest chapter in the Pearson story is not only the transformation of our shop into a new concept store but also the introduction of our new shop name, Forge 1860. This rebranding marks a significant step forward, reflecting the store’s commitment to the highest standards of performance cycling, while continuing to honour the rich legacy of the Pearson family.
A Concept Store for Performance Cycling
Recognising the growing demand for performance cycling products and services, our new store is not just a place to purchase a bike; it’s a hub for the cycling community. Forge 1860 offers a curated selection of some of the best brands in performance cycling, each chosen for its superior quality and innovation.
Remaining a flagship for Pearson bicycles, we are excited to add aligned brands such as Enve, Lotus, and Brompton, each supported by precision bike fit and servicing. Every road and gravel bike includes a precision bike sizing fit, and is subsequently set up to your optimum position, this can be booked online.
Customer Care: Paramount to the Forge 1860 Experience
What truly distinguishes Forge 1860 is its unwavering commitment to customer care. Our team understand that cycling is not just a sport; it’s a lifestyle, and for many, a lifelong pursuit.
Whether you’re a novice just getting started or an expert cyclist looking to fine-tune your performance, our staff are here to provide expert advice and support. This dedication to customer satisfaction is reflected in the shop’s five-star rating on Google, a testament to the many customers who have experienced the difference.
Expert Bike Fitting: The Key to Enhanced Performance
At the heart of Forge 1860 is our expert bike fitting service. Understanding that every cyclist is unique, we have invested in state-of-the-art bike fitting technology to ensure each rider achieves the perfect fit.
A proper bike fit maximises performance, prevents injuries, and ensures comfort over long rides. Our expert staff are trained in the latest fitting techniques and work closely with each customer to build their bike to their specific body measurements, riding style, and goals. Book a bike fitting now.
Craftsmanship and Quality in Servicing and Workshops
Forge 1860 continues to uphold the long-standing tradition of craftsmanship through its servicing and workshop department. The team consists of highly skilled technicians who bring a wealth of experience to the maintenance and repair of bicycles.
Whether it’s a routine tune-up, service or a complex repair, customers can trust that their bikes are in expert hands. The attention to detail and dedication to quality in every service reflect the same values we have held since our founding. Book a service now.
A Legacy of Excellence in a New Era
We are not just a bike shop; we act as a cornerstone of the cycling community. Whether you’re drawn by the allure of top-tier brands, the precision of expert bike fitting, or the assurance of quality service, we continue to set the standard for excellence in the cycling industry, proudly carrying the Pearson legacy into a new era.
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